Overview

Many athletes struggle with the transition away from sports. They spend much of their lives developing skills that are highly sought after in the job market – yet many are unsure how to reposition them within a new context.

📚 Module Topics

What is a brand?

Managing a dynamic personal brand

Position your brand for success

🎯 Learning outcomes

• Proactively explore the post-sports experience
• Learn to distill soft skills and abilities
• Activate relevant soft skills that transition
• Reframe intangible skills as competitive advantages

📝 Activities and resources

Case study — Lebron James

Case study — The NIL King

📚 Module Content

What is a brand?

Managing a dynamic personal brand

Position your brand for success