The current state of high school sports prepares athletes for success on the field or court, and in the classroom. But athletic ability and talent are over-indexed when it comes to measuring student-athletes. This means that other important areas of growth for student-athletes go unnoticed and untapped.
<aside> 💡 ONE DREAM Academy brings multifaceted and interdisciplinary support to help athletes position themselves for short-term athletic success while providing tools and insights to visualize and realize sustained success throughout their lives — in sports and beyond.
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The pursuit of long-term, sustainable success starts with internal alignment. Your ability to achieve success that leaves a lasting mark on the world depends on how well you can match your strengths, natural abilities, and a higher purpose with your goals, dreams, and ambitions.
We start the journey to sustainable success from the inside out. We’ll start with the end in mind to design and reverse engineer success.
A personal brand is your reputation. Every interaction you have with people has the potential to be memorable and teach them what to anticipate from you. Your reputation grows when you consistently provide those experiences. Delivering your brand regularly and clearly to a large audience can lead to opportunities. Your brand becomes your unique value proposition and a clear, honest way to describe who you are. As you build your own brand, you will figure out what makes you unique, how to make the most of your skills, and how to use your current choices to create opportunities for the future.
As a prospective college athlete, you are a business owner whether you know it or not. You’re an Athlete Enterprise. As you keep building, many professionals and specialists will offer their support for your vision. But nobody will care as much as you do about your objectives, dreams, and financial account—not an agent, not a sport's governing body, not anyone else.
If you learn the basics of business and invest time and effort into learning more about every part of your business, you can make it last and leave a legacy.
Becoming a Business Enterprise
It’s never too early to learn the basics of budgeting, saving, and money management. Those topics are the foundation to build on to avoid financial problems and set yourself on the path to success. Money, in some form or fashion, is part of many important decisions. Learning the basics of money will put you in the driver’s seat when making those decisions.
Your athletic development process has built-in strategies and advantages. As you've developed as an athlete, you've had chances to learn traits and skills that will give you an edge in the professional world. Your ability to distill, reframe, and unlock them will give you a competitive advantage in your career development.